Brand Design

In the Spring of 2021, I was commisioned to design and develop the brand identity for Relativity NFT, a collective of artists creating digital artwork of watches. Taking inspiration from several illustrious watch brands, I designed a clean and timeless identity for the brand, while incorporating various digital design elements to give it a modern and futuristic look. In addition to creating the overall brand identity, I was responsible for designing assets for Relativity's social media accounts and website, which I helped to implement using their third-party website builder, Wix. What's more, I took the initiative of creating a promotion video to build interest in the company ahead of their first release. Below are some screenshots of both the logo and assets I created for the project. For more info on Relativity NFT, please visit their website here: