Brand Design

Building upon my work at Indie Current, I decided to create another platform in which to share my music discoveries. The idea was to create a separate channel for each individual genre, which would all fall under one overarching brand, much like "The Nations" or "Paradise Music." By doing so, my hope was to give listeners a better idea of what to expect from each channel and allow them to adjust their listening habits accordingly. The end result was, all/GENRES. With so many different genres, it was important to ensure there was a consistent thread across all of the channels, in order to connect them back to the core brand. That "thread" came in the form of a forward slash (/). Using this as a visual cue, I developed a simple, yet eye-catching logo for the brand, which could be easily adapted for each genre, as shown below.